· machCon · Design Thinking · 1 min read
Understanding the Problem
Understanding the problem is the first step in design thinking. How research, observation, and empathy help teams frame challenges and uncover real user needs.
In order to understand problems, research has to be conducted by interviewing and observing the target audience in its own context. After understanding its needs, problems and expectations associated with the defined challenge the data has to be interpreted. The aim here is to detect patterns among research data and use them to generate actionable insights.
